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Airy Wear Long-Lasting Foundation

LIVE-ready looks anytime, anywhere

Non-Smudging Velvet Rouge

As Light as Bare Lips, Matte Finish without Dryness

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As seen in

" The best beauty products to shop "
" Youths Are Getting All Dolled Up In Chinese Beauty Brands "
" JOOCYEE is tailored for the elegant, modern career woman. "
CBE · Hurun China Beauty Pioneering Brands 2024

Shop Limited Edition

Be A KiDULT Collection

When we grow up, what we miss is not just childhood, but the inner child within us, the one that is innocent, pure, and believes in fairy tales; the one that is brave, curious, and refuses to be tamed.

Let’s become KiDULT together. May we be accomplished adults and adorable kids at heart.

Stay innocent and take courage.