At JOOCYEE, lipstick is more than makeup—it’s a creative ritual, a personal moodboard, a way to express every side of you. Inspired by modern aesthetics and a fresh, playful spirit, we believe every lip color should tell a story. Ready to find your perfect shade? Here are [10 must-try lipstick colors] that deserve a spot in your makeup bag.
1. Classic Red — Bold, Always
The icon. The timeless power move. Red lipstick speaks before you even say a word. Whether it’s vintage glamour or modern edge, it never fails.
Our pick: Essence Matte Rouge 16 Garnet Nude
2. Soft Nude — Effortless Everyday
Nude lips are the soft whisper of beauty—natural, polished, and versatile. It’s that “no makeup” makeup moment with quiet confidence.
Try: Heart of Oysters Essence Glazed Rouge 00 The Nude
3. Deep Plum — Mysterious Allure
For days when you feel a little darker, deeper, more dramatic. Plum is rich, velvety, and beautifully complex—just like you.
Our favorite: Matte Muddy Gloss 901 Floating Moon
4. Coral Crush — Summer on Your Lips
Juicy, fun, and sun-soaked. Coral adds a warm, tropical glow to your look. Think beach days, iced drinks, and spontaneous laughter.
5. Dusty Rose — Romantic & Real
Understated but never boring, dusty rose is your go-to “everywhere” shade. Feminine with a soft edge—it’s universally flattering.
Must-try: Long-Lasting Glossy Rouge 2.0 501 Rosy Pond
6. Hot Pink — Loud and Proud
Vibrant, bold, and unapologetic. Hot pink is pure energy, a color that celebrates being seen and being bold.
Pop moment: Lightweight Non-Smudging Velvet Rouge 100 Grey Pink
7. Terracotta — Warm Minimalism
Rooted and radiant. Terracotta is earthy but elevated, perfect for warm-toned looks and that soft sculpted aesthetic.
8. Mauve Magic — Understated Cool
Where chic meets calm. Mauve is that “I woke up like this” color—cool-toned and low-effort luxe.
9. Burnt Orange — Spice It Up
Add some heat. Burnt orange feels rich and bold, especially in cooler weather. It pairs perfectly with neutral eyes and cozy textures.
10. Sheer Berry — Just a Hint
For the days you want your lips to glow, not shout. Sheer berry gives a gentle tint and a healthy, fresh finish.
Glow tip: Lip Essence Jelly Balm
Color Is a Feeling. Let Yours Show.
At JOOCYEE, we’re redefining beauty with emotion, softness, and a little edge. Lip color is just the beginning—it’s how you say what you feel, without words.